The first reviews for the Samsung Galaxy Gear rolled in last week, and just as we suspected, they weren’t all that positive. While almost all had good things to say about the device, they also agreed that it was rushed and unfinished, lacking key features, and in need of improvement in a number of areas — most importantly in notifications and battery life.

But while the device itself may not be all that impressive, its first TV commercial is.

Samsung has produced a new Galaxy S4 commercial for Iceland, and it’s possibly one of its weirdest smartphone adverts yet. It features some really strange dancing from a bunch of unconvincing ninjas, and a less than subtle dig at Apple using real apples.

After announcing the Galaxy S4 Zoom on Wednesday, Samsung has today posted the handset’s first commercial on YouTube. And even in the hands of a beautiful woman, it still looks like a big plastic brick. Check it out for yourself below.

Samsung has today released a new commercial for the Galaxy S4, highlighting its nifty Smart Pause feature that automatically pauses video playback when you close your eyes. It’s ideal for those who like to watch videos in bed, but frequently fall sleep halfway through them.

Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.