With the increasing use of NFC, it’s only natural that companies want to promote their NFC-enabled products, as much as possible. Sony is the latest company to jump on the bandwagon, publishing its “With a Touch/First Touch” commercial on YouTube and on selected TV broadcasting channels.

Samsung has revealed another two commercials for the new Galaxy S4, focusing on features that have been integrated into its TouchWiz user interface. One of the clips highlights the smartphone’s Eraser Shot feature, while the other shows off Easy Mode.

Microsoft is desperately trying to persuade Android users to switch to Windows Phone. After airing a new commercial that bashes Samsung Galaxy users earlier this week, the software giant has built a new Android app that wants to make the switch away from Google’s platform a whole lot easier.

Called Switch to Windows Phone, the app scans your Android smartphone to find all the apps you have installed, then makes it super simple to install those apps on your new Windows Phone device — if they’re available there, of course.

It looks like Microsoft has been taking a sneaky peek at Samsung’s guide to marketing. Rather than touting new features or specifications in its latest Windows Phone commercial, the company has taken to bashing the competition instead.

The minute-long clip sees Apple face off against Samsung during a massive wedding brawl as the two companies trade insults over smartphones.

https://youtu.be/w-DfsqoqRn4

Samsung has published its first three Galaxy S4 commercials on YouTube today, and the company has chosen to focus on TouchWiz features rather than the handset’s hardware. The clip above shows off S Translator, while the two below demonstrate Group Play and Sound Shot.