Google is preparing to take on companies like Spotify and Rdio with a new YouTube music streaming service, according to sources in the record industry, who have been speaking to Fortune. The service, which is expected to launch later this year, could be available for free, but there will be subscription options for those who don’t like to see advertisements.

The popular method for listening to music online has shifted from $0.99 paid downloads to subscription services like Spotify and Rdio. Bigger tech companies like Samsung have tried to claim their piece of the music subscription pie, and Apple is rumored to be entering the space with some sort of ‘iRadio’ product.

That’s why it shouldn’t come as a surprise that Google is working on its own music streaming service too.

British carrier O2 has released a new app for Android and iOS called O2 Tracks, which allows users to listen to the U.K.’s official top 40 singles to their smartphone. It’s available to download now from the App Store and Google Play, and O2 customers can enjoy the service for just £1 ($1.56) per week.

The latest evolution of Spotify was revealed today at a press event in New York City that showed off Spotify’s new browser app, music discovery features, social additions and more.

Spotify users will now be able to get the same experience they’ve become accustomed to with the desktop client via a new web-based player. The new web-player will allow users to search and play music, create playlist, and use other new features Spotify unveiled today that will help people find newer, better, cooler music.

If you happen to be the owner of an Amazon Kindle Fire and enjoy having a large catalog of music at your finger tips, then you’ll be happy to hear that Spotify is now available via the Amazon App Store. It may have taken a while to make its way to Kindle Fire owners, but it should be a welcomed addition to the already multitude of music services available.