
We learned a lot about Google Glass this week. In doing so, we also learned a lot about Google.
It’s tempting to look at Google’s vast range of products and research projects and conclude that the company has more ideas than vision. (The difference is that ideas tend to be disconnected, whereas vision involves a coherent strategic direction.)
Where is Google going? Does Google even know?
A closer look suggests that Google is, in fact, an increasingly visionary company. And the fate of many Google projects is predictable.
Some are predestined to die eventually in the hellfire of “spring cleaning” (Orkut), many will live on forever as useful, profitable but not centrally strategic products (Gmail) and others form the strategic centerpiece of Google’s longterm future (Google+).
If we’ve learned anything from the truckload of Google Glass details this week, and from prior revelations that I’ll tell you about, Google Now is absolutely strategic and central to the future of Google.
More interestingly, Google Now’s cards metaphor looks likely to become one of the main interfaces for interacting with Google’s many cloud services.