Android is still king in market share. Photo: Google

Android has yet again increased its lead in U.S. market share as its rivals give up precious points, according to the latest data from Kantar WorldPanel. Google’s popular platform now commands an impressive 61.8 percent share of the smartphone market, which is close to double the 32.6 percent now held by iOS.

Android Wear support could be coming to your iPhone. Photo: Killian Bell/Cult of Android

One of the easiest ways Google could compete with Apple Watch is to make its Android Wear devices compatible with iOS. Some say it’ll never happen, but according to Android Wear product manager Jeff Chang, support for other platforms is something the search giant is “very interested in.”

Photo: Killian Bell

Having previously taken a crack at the smartwatch market with its now-discontinued SPOT technology, Microsoft is looking to get back into the wearables space according to a report from Forbes, citing anonymous sources.

The watch will apparently be launched in the next few weeks and will work across a variety of platforms, which makes perfect sense since Windows Phone is a distant third compared to Android and iPhone handsets.

Its timing is an effort to capture the potentially-lucrative holiday market.

Skype Qik on iPhone. Screenshot: Cult of Android

Others have tried and failed to knock Snapchat off its perch, and now Microsoft is throwing its hat into the ring with a new service that uses Skype as its backbone. It’s called Skype Qik, and it allows users on Android, iOS, and Windows Phone to send self-destructing videos up to 42 seconds long.

Photo: DieCutStickers.

While iOS may boast better usage stats than rival mobile platforms, Android is top when it comes to viewing adult videos on the web. Pornhub’s latest figures reveal that Google’s operating system accounts for almost half of all views from smartphones, but Windows Phone users enjoy more content.