T-Mobile has been relegated to being America’s #4 U.S. carrier, thanks to it’s failed acquisition deal with AT&T. Apparently, the company has some big plans to put it back in the spotlight though.
T-Mobile just sent out invites to an exclusive event on March 26th in New York, where it is expected to detail plans to change its wireless business.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
Following its much-anticipated unveiling on Tuesday, the HTC One is now available to pre-order in the U.K. from the official HTC Store and from a number of third-party providers. The SIM-free model is priced at £519.99 (approx. $803) with 32GB of internal storage, but the handset can be obtained for free on two-year contracts for £36 (approx. $56) per month.
It’s available in black and silver, but there’s no sign of the red model that HTC has been advertising on its website.
EE has today announced plans to rollout its 4G LTE network to another 27 towns in the United Kingdom by June 2013, expanding its 4G coverage to 55% of the U.K. population. The carrier is currently the only network to offer a 4G service in the U.K., but its latest announcements comes as rivals begin making preparations for their own 4G services.
An internal launch calendar from T-Mobile has been leaked online, revealed the launch dates of three Android handsets — including the Samsung Galaxy S III LTE and the Galaxy Exhibit — and the new BlackBerry Z10. Although these release dates are yet to be confirmed, it appears March is going to be a big month for T-Mobile.
