https://www.youtube.com/watch?v=nf5-Prx19ZM&feature=player_embedded
Over the last few years we’ve seen Apple’s competition start to really take it to Cupertino in TV ads. Sometimes it seems petty but according to Samsung’s marketing chief, Arno Lenior, the tsunami of ads mocking Apple fans were a huge boon for the company.
In an interview with AdNews, Samsung’s Lenior says that the ads were brilliant because they got Apple fanboys and Samsung fans to bash with one another over which beloved “brand” is better: