Following its much-anticipated unveiling on Tuesday, the HTC One is now available to pre-order in the U.K. from the official HTC Store and from a number of third-party providers. The SIM-free model is priced at £519.99 (approx. $803) with 32GB of internal storage, but the handset can be obtained for free on two-year contracts for £36 (approx. $56) per month.
It’s available in black and silver, but there’s no sign of the red model that HTC has been advertising on its website.