Google Play isn’t the only place where you can pick up the new Nexus 5 without a contract, but if you decide to shop elsewhere, you’re likely to pay a lot more for it. In the U.K., for example, the 16GB variant costs £299 ($481) direct from Google, but some stores are charging as much as £400 ($643).
This isn’t just a bid to make a quick buck while the handset is sold out on Google Play. The reason for these high prices is that the cost of the Nexus 5 on Google Play actually undercuts the prices retailers must pay to wholesalers.





