For the last two years, Best Buy stores across the country have hosted a mini Apple Store within a store to bring more attention to Apple’s iMacs and MacBooks. As a point of solace from the barrage of tablets, desktop PCs, and laptops in Best Buys busy stores, the little Apple Stores give customers more time and space to play with Apple’s PC products, so Samsung has decided to take a similar approach with their mobile products.
To kick off the launch of the Samsung Galaxy S4, Best Buy plans to setup a Samsung store-within-a-store in some of its highest traffic stores. Rather than hawking PC products, the Samsung store-within-a-store will focus on Samsung’s mobile offerings.