Posts tagged advertising

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It’s no secret that Samsung outspends Apple on advertising by a huge margin. Whether those ads are crap or strokes of genius, of course, is a matter of opinion. But dollar for dollar, the truth is clear: Samsung has to spend more money to get its smartphones noticed than Apple does.

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

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Google is preparing to take on companies like Spotify and Rdio with a new YouTube music streaming service, according to sources in the record industry, who have been speaking to Fortune. The service, which is expected to launch later this year, could be available for free, but there will be subscription options for those who don’t like to see advertisements.

If you’re a Verizon customer, you’ll want to be on the lookout for an email or text message from asking if you’d be willing to share your data usage (location, web browsing and mobile application usage data) in return for coupons or “rewards.” This sort of data farming for advertisers is nothing new in today’s world, but always a bit unsettling.