
I used to mock Apple years ago because they advertised Apple as the fun alternative to stodgy, boring Windows.
The idea that Apple was fun and Microsoft was not was a misdirection at best. Windows was the biggest games platform and Xbox was the best console game (in my opinion). Apple had no games to speak of.
Five years ago, all that changed: Apple launched the iOS App Store, and it quickly became the biggest games platform ever, now making twice the money as portable game consoles. Apple’s App Store hit right when the casual and mobile games market was ready to take off in a big way.
The Android market is no slouch in the gaming arena, either, and will soon overtake the portable game console market as well.
But the mobile gaming market is still in its infancy. The Android gaming scene is about yesterday’s games — isolated, causal time-killing games, for the most part. So to take it to the next level, Google this week announced Google Play Games Services.
There are two gigantic opportunities that are potentially unique to Google: multi-device gaming and gaming as a mainstream spectator sport.