
Samsung has a problem. It controled 33.1% of the global smartphone marketshare last quarter — Apple was only 17.9% — yet that’s almost entirely in the low-end of the market.
What’s keeping Samsung from conquering the high-end of the market, where all the profit is and which Apple continues to dominate? Software: there is a wide-spread impression amongst consumers that Samsung’s apps just aren’t as good as Apple’s.
That’s a problem Samsung is eager to solve. That’s why they are ponying up $800,000 to developers willing to make great, Galaxy-specific apps.