Android’s share of the worldwide smartphone market may be sizably bigger than that of its rivals, but when it comes to mobile advertising, iOS remains king. According to the latest data from mobile ad firm Velti, Apple’s share grew from 59% to 64% between May 2012 and May 2013.
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Google has pulled a fake BlackBerry Messenger app from Google Play after it was downloaded by over 100,000 users who thought it was the real thing. The app was called “blackberry messenger bbm,” and it was created by a developer called “RIM.” But all it did was install icons, bookmarks, and more from advertising network StartApp.
Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.
Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.
Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.
It’s no secret that Samsung outspends Apple on advertising by a huge margin. Whether those ads are crap or strokes of genius, of course, is a matter of opinion. But dollar for dollar, the truth is clear: Samsung has to spend more money to get its smartphones noticed than Apple does.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
Google is preparing to take on companies like Spotify and Rdio with a new YouTube music streaming service, according to sources in the record industry, who have been speaking to Fortune. The service, which is expected to launch later this year, could be available for free, but there will be subscription options for those who don’t like to see advertisements.
If you’re a Verizon customer, you’ll want to be on the lookout for an email or text message from asking if you’d be willing to share your data usage (location, web browsing and mobile application usage data) in return for coupons or “rewards.” This sort of data farming for advertisers is nothing new in today’s world, but always a bit unsettling.