Posts tagged advertising

Facebook-mobile

UPDATE: Facebook has now confirmed auto-playing ads will rollout this week. See the update at the bottom of this post.

Facebook’s auto-playing video ads, which first appeared on iOS last week, will be seen by all users on all platforms later this week, The Wall Street Journal reports. You’ll see them on your desktop as well as your mobile devices, and they will play automatically as you scroll through your timeline.

Android-iOS-ad-share

Android’s share of the worldwide smartphone market may be sizably bigger than that of its rivals, but when it comes to mobile advertising, iOS remains king. According to the latest data from mobile ad firm Velti, Apple’s share grew from 59% to 64% between May 2012 and May 2013.

BlackBerry-Messenger-icon

Google has pulled a fake BlackBerry Messenger app from Google Play after it was downloaded by over 100,000 users who thought it was the real thing. The app was called “blackberry messenger bbm,” and it was created by a developer called “RIM.” But all it did was install icons, bookmarks, and more from advertising network StartApp.

youtube_ipad_mini

Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.

Flurry_Apps_vs_Computers

Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.

Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.

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