Reports about a Microsoft wearable device have been circulating for a while, and now the good folks from Redmond, WA have finally made it official: a Microsoft fitness band is here, and it works on both Android and iOS.
Like the Apple Watch and Galaxy Gear, the appropriately-named Microsoft Band tracks steps and heart rate, as well as showing you phone notifications in the form of text, email, and Twitter alerts.
“It’s the most advanced band we’ve seen in terms of technology on the wrist,” Yusuf Mehdi, Microsoft’s Corporate Vice President of Devices and Services told The Verge. “[I]t’s really designed to do two things: have people live healthier, and be more productive, by having a band that can serve on the opposite side of your watch, worn 24 hours a day, and get some of the most accurate data that you can possibly get.”
That’s not the end of Microsoft’s fitness-tracking ambitions, though.