
We all knew the OnePlus One was going to be cheap — for a flagship phone, at least. But I don’t think any of us anticipated it would start at as little as $299 off-contract when competing devices — such as the Galaxy S5 and the HTC One M8 — cost around $600. So, how has OnePlus made its debut smartphone such a bargain?
It hasn’t skimped on build quality or specifications, that’s for sure. What it has done is pass up the opportunity to make any kind of profit. The Chinese startup won’t make a penny when you buy its first device because they’re all sold at cost.