Moto X Pure Edition is coming soon. Photo: Motorola

The new Moto X Pure Edition, or Moto X Style for international customers, is set to go on sale on Thursday, September 3. The device will be priced at $399 off-contract, and buyers get a whole lot for their money.

Motorola’s new handsets cost a lot less then rival flagships. Photo: Motorola

Motorola today announced two new additions to its flagship Moto X lineup in the Moto X Style and the Moto X Play. Both handsets deliver flagship specifications and high-end designs that are customizable through Moto Maker, and they cost a lot less than their rivals off-contract.

But how exactly do Motorola’s new devices stack up against those rivals? Find out in our handy comparison chart below.

Motorola’s new Moto X Play. Photo: Motorola

Motorola’s new Moto X Style isn’t the only Moto X that’s being added to its lineup in 2015. The company also introduced the Moto X Play, a slightly smaller and more affordable version of the Style, which boasts a 5.5-inch Full HD display, the same “best-in-class” 21-megapixel camera, and all-day battery life.

Moto Maker will get a new addition this summer. Photo: @evleaks

We were already pretty confident that the upcoming 2015 Moto G would be the first in the series that will be customizable through Moto Maker, and now it has been confirmed by a leaked image that reveals all of the handset’s customization options.

The new Moto X hasn’t changed much, but it now comes in gold. Photo: Weibo

Motorola is having a hard time keeping its next-generation smartphones under wraps ahead of their official unveilings, it seems. We’ve already seen lots of leaked images of the 2015 Moto G, and now the new Moto X has been pictured for the first time in plain black and white and gold color options.