Although Samsung’s commercials often mock Apple and its devices, the South Korean company has been known to use Apple products as its inspiration. In fact, it has been so inspired by iOS devices in the past that it was recently found guilty of ripping them off and forced to cough up $119 million in damages.

That doesn’t appear to have deterred Samsung from copying again, though. Leaked images of its upcoming Galaxy Alpha smartphone suggest the device could be the company’s biggest iPhone knockoff to date.

Samsung gets a lot of stick for its commercials — mostly because they almost always make cheap stabs at Apple and other rivals. But the South Korean company does have the ability to produce great ads every so often, and its latest, featuring pro surfer (and iPhone user) Kelly Slater, is downright awesome.

When Chinese smartphone maker Xiaomi announced the Mi 4 on Tuesday, we — and pretty much every other site that covered the news — were quick to point out that it bears a slight resemblance to the iPhone. This isn’t the first time Xiaomi has been influenced by Apple, either. In fact, the company is often referred to as the “Chinese Apple.”

And yet, despite all that, Xiaomi global vice president Hugo Barra, who used to be in charge of Google’s Android division, has dismissed any likeness to the Cupertino company, and says he’s “sick and tired” of the Xiaomi being labeled an Apple copycat.

Based on the evidence, I have to say I disagree.

Chinese smartphone maker Xiaomi today unveiled its new flagship handset, the Mi 4, which combines cutting-edge specifications with gorgeous design. Like a number of its predecessors, the Mi 4 has been somewhat inspired by the iPhone, but its aim is to take on other high-end Androids like the Samsung Galaxy S5 and the HTC One M8.

While Android has a significantly larger user base, iOS has always been the more profitable platform for app developers. That’s expected to change over the next three years, however. One analyst believes that by 2018, Google Play will bring in more revenue than the App Store for the first time ever.