Dear Handset Maker:

Your company and hundreds of others are engaged in an epic battle for the smartphone handset market, which within a year or two will exceed a billion customers and $150 billion a year in revenue.

Don’t you want a big piece of that? Because if you do, you’re not acting like it.

Samsung gets most of the market share and some of the profits. Apple gets most of the profits and some of the market share. But Samsung fears with justification that its lead is slipping away to lower-cost and more aggressive vendors. Apple’s momentum has slowed horribly with the onslaught of Android phones.

The rest of you handset makers — let’s face it — are scrambling for crumbs on the floor.

Instead of taking one of the known-bad losing strategies, why don’t you try the obvious winning strategy?

I’m going to describe the losing strategies, then spell out the winning one.

LG has announced a new 5.2-inch LCD screen that the company claims holds the title of the world’s slimmest full HD smartphone display. Measuring in at an amazing 2.2mm’s thick combined with an ultra-slim 2.3mm bezel, your smartphone will be able to have a perfect sized screen with a little less bulk.

Google’s second-generation Nexus 7 could be just weeks away with supply chain sources claiming it’ll launch in late July or early August. Like the current Nexus 7, the new model will reportedly be built by Asus, and it’ll feature much-improved specifications, including a 5-megapixel rear-facing camera and a Snapdragon 600 processor.

VimpelCom, owner of Beeline, Russia’s third-biggest mobile carrier, has cut its ties with Apple and decided it will no longer offer the iPhone. The company reportedly feels Apple’s conditions are too “harsh,” and so it has inked a deal with its biggest rival instead.

We’ll probably have to wait until the end of August to get the Moto X, but Google chairman Eric Schmidt has gotten his hands on one early. He was photographed using a white model at the annual Allen & Co. business conference in Sun Valley, Idaho, yesterday.