Google lets new Nexus phones speak for themselves in first TV ads

Google's new Nexus ads are great. Photo: Google

Google’s new Nexus ads are great. Photo: Google

Google has rolled out its first TV ads for the new Nexus 5X and Nexus 6P as the more affordable of the two options makes its debut in seven markets around the world. Both ads are just under one minute long, and they let the new phones speak for themselves.

There is no narration in Google’s new ads; they just feature catchy music and plenty of shots of each handset from all angles. Both do an excellent job of showcasing the design of the Nexus 5X and Nexus 6P, which are arguably Google’s prettiest smartphones so far.

The clips also highlight the most important specifications, including display size and resolution, processor, and camera — and they highlight new technologies like the fingerprint scanner and USB-C.

Both devices also ship with Android 6.0 Marshmallow, Google’s latest update, but it’s clear these ads are about the devices themselves rather than the Android platform. This confirms the Nexus is more than just a “reference” device now; it’s a real smartphone business that wants to sell big numbers.

With these ads, Google is competing in the same ad space as rivals like Apple and Samsung. Here’s to hoping that the clips help build awareness of the Nexus brand — and help Google sell more Nexus devices. A purer Android world can only be a good thing, right?