The rise of the phablet has shown that bigger equals better when it comes to smartphones, and the same is apparently true of advertising.
Putting that theory into practice is Google, which this week debuted a jaw-dropping ad on one of the world’s largest advertising video screen billboards, in New York’s Times Square.
The eight story screen advertises Google’s major products, including Android and Google Maps. The campaign is set to run through the New Year. Made by Mitsubishi Electronics, the screen boasts more than 20 million pixels and runs an entire block, as well as wrapping an extra 30 feet around each corner. In all, it measures over 77 feet tall by 323 feet long, with a true resolution of 2,368 x 10,048.