Google is at the top of the world. Photo: Google

Google’s parent company Alphabet is now the most valuable company in the world, passing Apple in market capitalization today in after hours trading.

This is the first time since February of 2010 that Google has passed Apple in value. The Cupertino-based iPhone maker has held the top spot since 2013 when it passed Exxon Mobile, but thanks to a strong earnings report today, Alphabet has rocketed to the top.

Samsung’s struggle continues in China. Photo: Killian Bell/Cult of Android

As the iPhone becomes increasingly popular in China, its Galaxy-branded rivals are falling. According to the latest data from Strategy Analytics, Samsung dropped out of the top five smartphone makers in China last year, with Apple the only non-Chinese company to make the list.

Surprise, surprise! Photo: Killian Bell/Cult of Android

Four out of the five most popular gadgets on Facebook are Apple devices, according to the social network’s new Preferred Audience tool. Unsurprisingly, the iPhone tops the list with more than four times as much interest as fourth-placed Samsung Galaxy.

Samsung will still be concerned about growth. Photo: Killian Bell/Cult of Android

Smartphone shipments surpassed a record 1.43 billion units in 2015, according to the latest figures from IDC, and 22.7 percent of them carried the Samsung logo. Despite falling Galaxy sales, the South Korean company still shifted 93.3 million more devices than Apple.

Samsung doesn’t want you to commit to Apple. Photo: Killian Bell/Cult of Android

Samsung is reportedly planning to launch its own upgrade program to give Galaxy smartphone fans an easy and more affordable route to its latest devices.

The move would be a direct response to Apple’s iPhone Upgrade Program, and could prevent long-time users from making the switch to iOS.