New York’s Times Square is about to get one of the world’s largest advertising video screen billboards — and Google is its debut customer.
The screen is an epic eight stories high, runs an entire block, and is made up of a mind-blowing 24 million pixels. According to reports, Google snapped up the ad space the moment it became available and paid for an exclusive, long-term deal. The search giant will take over the screen on November 24, with an as-yet unrevealed campaign that runs through the New Year.
It’s not currently known exactly how much Google shelled out, but according to the owners of the megascreen, ad space costs an enormous $2.5 million for four weeks, making this one of the most expensive outdoor ads in the world.