Posts tagged asus


I can’t say I’m surprised to see someone in the mobile industry getting sued; I can say I’m surprised it has nothing to do with Apple. Hasbro has decided to sue ASUS for allegedly violating its trademarks with the Transformer Prime moniker. Even though the ASUS Transformer Prime has absolutely nothing to do with the cartoon character bearing the name Optimus (where was Hasbro regarding the LG Optimus), Hasbro has decided it would like to join the sue happy club of the month and test their luck. While I don’t see Hasbro succeeding in their lawsuit, here’s what they had to say about ASUS and the Transformer Prime tablet:

One of the most highly anticipated Android tablets of the year, the ASUS Transformer Prime, went up for pre-order on Amazon last month. Amazon quickly sold out and soon began canceling some customers’ orders. Eventually the ASUS Transformer Prime completely disappeared from Amazon’s site never to be seen or heard of again — that is, until today. Amazon has reopened pre-orders for all four variants of the ASUS Transformer Prime and to make amends with customers who were left in the dark, they are also offering 1-day free shipping along with a $10 credit (only some customers are reporting the credit).