Having a device that’s “Playstation Certified” hasn’t meant much thanks to a dismal Playstation Suite. Promises of premium exclusive content has fallen short due to the lack of development. In an attempt to gain increased developer interest, Sony has announced it will be releasing an open beta version of the Playstation Suite SDK next month with an official version to follow later in the year. While the open beta will be free to all, the offical release will cost $99 annually and will allow developers to distribute their content through the PlayStation Store. Sony has to do something to entice consumers to purchase a “Playstation Certified” device and while having the branding alone is a nice incentive, without content, it’s nothing more than a marketing ploy.