It’s now just a matter of hours before Samsung shows up in New York City’s Times Square and unveils its much-anticipated Galaxy S IV. But it looks like someone’s already gone ahead and spoiled the surprise — again. The device has today been leaked in a gallery of high quality photographs posted to a Chinese message board, which come with a detailed list of specifications attached.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
Samsung smartphones outsold those from rivals Apple, Nokia, and Lenovo in China throughout 2012, allowing the Korean company to claim the biggest share of the Chinese smartphone market, according to the latest report from Strategy Analytics.
Nokia had claimed the top spot in 2011, but the Finnish firm has struggled to compete with Samsung’s Galaxy devices this time around, and couldn’t even make its way into the top five.
In case you’ve missed it, there are currently two cases being heard by US District Judge Lucy Koh in the Apple v Samsung patent legal struggle. The first one, Apple won a $1.05 billion verdict last fall against Samsung, which Judge Koh pulled about $450 million off of, and then ordered a new damages trial. She also rejected Apple’s request for a permanent sales ban. Apple appealed, but we’re waiting for a ruling till September, most likely.
Apple and Samsung are both looking to bring wireless charging to their smartphones this year, following in the footsteps of rivals like Nokia, LG, and HTC. The feature will come to flagship devices, such as the upcoming Galaxy S IV, according to industry sources who have been speaking to DigiTimes.
