Google is in the smartphone business, obviously. But are they in it to win it, or just f**king around?

Sometimes I wonder.

Google is obviously a visionary company with incredible technology and the capacity to build some of the greatest stuff out there.

In fact, Google already has created all the elements of a monster, iPhone-killing super-phone. Yet some invisible, internal company flaw seems to be stopping the company from putting all those elements into an actual phone.

The iPhone-killing elements are scattered all over different phones that Google sells, and some of the elements aren’t in the phones at all.

As a result, Google’s fans are faced with an artificial choice between this feature or that feature — or just giving up and buying either a non-Google Android phone or an iPhone for a more compelling mobile experience.

What’s stopping Google from integrating all its best stuff into a single phone that would thrill everybody and dominate the market?

Is it Microsoft-style company politics, where internal power struggles among VPs and product managers create a hyperpluralism that paralyzes the company?

I don’t know. But what I do know is that Google could completely transform the market by simply using what it’s already got.

Here are the four actions Google needs to take to use what it’s got to create the ultimate iPhone killer super-phone.

Google stock has risen 13% today, surpassing $1,000 for the first time ever. It comes a day after the search giant announced its earnings for last quarter, which beat Wall Street expectations thanks to a surge in mobile and video advertising that helped increase quarterly revenue by 23%.

HTC finally unveiled the One max earlier this week following months of rumors and speculation, and the Taiwanese company said that the device will be “rolling out across the globe from mid-end October.” One place it won’t be visiting, however, is Canada — because they already have enough HTC devices to choose from, according to HTC.

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The company has begun teasing the Xplay3S, its new smartphone that will become the world’s first with a 2K display.

A leaked press render of Samsung’s first camera/phone hybrid, the beastly Galaxy S4 Zoom, has surfaced on the internet, indicating that the device will now be available to purchase on AT&T in the not-too-distant future.