Samsung’s most successful smartphone launch quickly turned into its most miserable last week when it announced a worldwide recall of the Galaxy Note 7. The South Korean company has now confirmed that the move will cost a “heartbreaking amount” of money.

But which one will be most damaging, and which will quickly be forgotten? Apple’s tax fight is sure to rage on for months, but will faulty phones leave a bad taste in the mouths of Samsung fans a lot longer?