
TAG Heuer teases its new Android-powered smartwatch.
Swiss watchmakers have been tripping over themselves to dismiss the Apple Watch as a threat, but TAG Heuer CEO Jean-Claude Biver has come out with what I think is one of the fairer assessments of Apple’s debut wearable device to date.
His take? That the Apple Watch is hella bad news if you’re a low-priced watchmaker, but probably okay if you’re making timepieces over the $2,000 mark.




