An unknown number of smartphones died in the making of this ad. Photo: Motorola

Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.

Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.

Android Pay just one-upped Apple Pay with its Coca-Cola loyalty reward partnership. Photo: Coca-Cola

Android Pay, the newest kid on the block in mobile phone payments, has found a way to get people using their smartphones to pay for goods and services: loyalty reward systems.

Like similar retail, grocery and airline programs, Android Pay will soon include points for specific purchases to encourage us all to use our smartphones more and more to pay for the stuff we already buy.

Coke is the first program up, according to Google exec Sridhar Ramaswamy, with points to earn each time you use Android Pay to buy a Coke through any one of some 20,000 NFC-enabled Coca-Cola vending machines. You’ll get points that will let you get free Coke, Coca-Cola gets to know where and when people are buying its products and Google gets people to use Android Pay. It’s win-win-win.

Apple Watch is the coolest wearable yet, apparently. Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

Xiaomi wants its users to enjoy 3D Touch, too. Photo: Killian Bell/Cult of Android

Xiaomi isn’t exactly known for having its own ideas, so why would you expect it to act any differently when Apple introduced its innovative new 3D Touch feature for the iPhone 6s?

True to form, a new rumor coming out of China claims that Xiaomi has patented its own version of the technology. Because, of course it has.

Spot the difference.

HTC has been getting a lot of stick for its brand new One A9, which looks just like another iPhone clone. But the Taiwanese company insists that the design was its own idea, and that Apple actually copied HTC’s first unibody phone that was released in 2013.