
Damn that easy-to-use grid of apps! Photo: Apple
The arrival of the original iPhone may have fundamentally changed Google’s plans for its Android smartphone platform, but according to Google’s Vice President of Design, Matias Duarte, Apple’s iOS layout — consisting of grids of apps icons — is disappointingly stagnant.
“[The iPhone] crystallised a lot of other things that were kind of stayed even by that point,” Duarte told Wired in an interview, “like the rows of icons, which don’t scale very well. This idea of a tiny grid that you manually curate starts to feel very heavy and burdensome.”