
Is $1 per year too much? Photo: Killian Bell/Cult of Android
WhatsApp will ditch the service’s annual subscription fees, after founder Jan Koum admitted that the $1 per year payment concept “doesn’t work that well.”
As a result of ditching the payment model, Koum explained that WhatsApp will be looking at new ways that businesses can use the service to connect with individual users, although it’s important that this is done without spamming people with ads. He noted that, “We haven’t written a single line of code yet” for the new service.