While Apple has aimed to keep the design of the iPhone consistent over the last six years – same screen size, same form factor, same metal band antenna on the outside – Google has managed to keep fans excited by providing different variants of its flagship Nexus device every single year.

Sure, all those different screen sizes and hardware changes have helped push the state of horrific fragmentation in the Android market, but at least fandroids get new design choices every year. To celebrate the release of the Nexus 5, our friends over at GadgetLove created an awesome GIF  GIF showcasing how the Nexus has evolved over the years.

Check it out below:

Last week, we reported that Samsung had beaten Apple and claimed the top spot in J.D. Power’s latest tablet satisfaction survey. On closer inspection of its findings, it was unclear how the South Korean company had earned first place after its tablets received lower ratings than the iPad in so many areas.

J.D. Power has since explained why that’s the case.

BlackBerry has today announced that it has scrapped plans to sell its hardware business, and that it will be replacing current CEO Thorsten Heins instead. The Canadian company has also secured $1 billion from a group of investors led by Fairfax Financial, and its CEO, Prem Watsa, will become lead director.

Google chairman Eric Schmidt has hit out at the National Security Agency (NSA) over claims that it has spied on Google’s data centers to gain information about its users. Schmidt told The Wall Street Journal that the allegations are “outrageous” and potentially illegal if true.

This isn’t a review of the Nexux 5. Rather, it’s a review of Google’s new strategy of integration as displayed in the KitKat-running Nexus 5.

You’ll find a gazillion reviews on the Nexus 5 over the next month, some detailing every feature and function. In general, these reviews will tell you that the Nexus 5 is a great phone with a great form-factor and exterior design, incredible screen, good battery life and excellent general performance. They’ll also point out that nothing even comes close to the Nexus 5’s value for money ($349 unlocked). And Nexus5/KitKat has little surprises (such as LTE tethering, even on AT&T).

I’m here not to add yet another review to the mix, but to zero in on what really matters: How Googley is this phone, exactly?

The short answer is: pretty Googley but not Googley enough.

To the extent that Nexus 5 succeeds (is better than other phones), it succeeds with integration. To the extent that Nexus 5 fails, it fails to integrate.

Here’s what I’m talking about.