HTC announced its flagship smartphone of 2013, the HTC One, back in February, and a month later the handset was available to purchase in the U.K. from several independent retailers with a fairly hefty price tag of £599. However, if you didn’t pick one up at the time, it may be of interest for you to know that the online retailer Isme is currently selling the device for £549 — that’s £50 off the usual retail price.





