Google Shows Off Google Now On Nexus 4 In New Grammy Ad [Video]


Google aired a new commercial during the Grammy Awards on Sunday night, which showcases Google Now on the LG Nexus 4. The feature is used for a number of different things throughout the one-minute clip, such as checking the weather, finding train times, finding restaurants, and translating text.

Google introduced Google Now with Android 4.1 Jelly Bean, and the feature has received heaps of praise since its debut. For those unfamiliar with it, it’s an intelligent assistant that’s always working in the background on your device, then presents you with interactive “cards” when you’re most likely to need them.

It scans your calendar, your web history and more and then tells you when your next appointment is and what the traffic will be like on the way there, what the weather will be like on your trip, sports scores for games you’ve searched for, and lots more. You can also ask Google Now to set reminders and alarms, to create calendar events, and to open apps using your voice.

Google hasn’t really used television to advertise the Nexus 4 up until now, but the company has only just started catching up with demand for the device. Until recently, customers were waiting up to six weeks for it to ship when ordering through Google Play. Now that supplies have steadied, we may see the Nexus 4 on TV a lot more.