Asus Launches Tegra 3 Tablet For Just $249 [CES 2012]

LAS VEGAS, NEVADA — It doesn’t yet have a name (Asus Eee Pad MeMO ME370T) but it does have a price point. Asus just announced a 7-inch tablet based on NVidia’s quad-core Tegra 3 chip and running Google’s Ice Cream Sandwich.

That’s an Android Fire price point but a boatload more horsepower. The Tegra 3 already runs Asus’s Transformer Prime tablet/PC, which is getting good reviews for performance.

Asus also announced an Ice Cream Sandwich update for the Transformer Prime, claiming it’s the first tablet to run the latest version of Google’s OS.

According to Asus, the new 7-incher has a good camera, high-def screen and all-day battery, but costs just $50 more than Amazon’s similarly-sized tab. An image of the device leaked before the show.

Nvidia said the tablet features a new technology called DirectTouch, running on the Tegra 3’s mysterious fifth core. The technology monitors hundreds of touch events on the screen every second, delivering “buttery smooth” touch, said NVidia’s CEO Jerry Shen.