ZTE will sell the nubia Z9 directly to U.S. customers. Photo: nubia
When ZTE started making sponsorship deals with the New York Knicks and the Golden State Warriors, to be the teams’ official smartphone, it was trying to raise its profile in a U.S. market that had never seen one of its phones.
But the Chinese telecommunications company changed that in a big way Thursday when it used a large Times Square billboard to announce its high-end nubia Z9 Android smartphone will soon be available in the U.S.
The Z9, which will bypass service providers and sell directly to U.S. customers, features a 5.2 borderless screen, 16 MP camera with image stabilization, fingerprint sensor technology controls that work with grip and gestures.