Posts tagged market-share

Is Samsung back? Photo: Killian Bell/Cult of Android

Is Samsung back? Photo: Killian Bell/Cult of Android

Samsung saw its market share grow last quarter for the first time in 2015, as Android continues to dominate the market worldwide. Google’s platform also saw growth throughout Europe’s “big five” markets, while Apple’s fell for the first time in over a year.

Consumers aren't bored of the iPhone 6 yet. Photo: Killian Bell/Cult of Android

Consumers aren’t bored of the iPhone 6 yet. Photo: Killian Bell/Cult of Android

Apple’s iPhones might be on the verge of a big refresh this month, but that doesn’t make them any less appealing to those looking to take a break from Android.

In Europe, 27 percent of smartphone shoppers swapped their Android for an iPhone last quarter, while 9 percent of consumers made the same switch in the U.S.

Android distribution August

Android fragmentation is still an issue, and M’s launch will further complicate the situation. Photo: Google

It’s a long way to the top for Android 5.0 and 5.1 Lollipop, which account for a combined market share of 18.1 percent, according to the latest OS breakdown figures posted by Google. Meanwhile, last year’s flavor of the day, 4.4 KitKat, rules supreme with an unflinching 39 percent of the pie.

Samsung's back on top in the U.S. Photo: Killian Bell/Cult of Android

Samsung’s back on top in the U.S. Photo: Killian Bell/Cult of Android

Samsung has overtaken Apple to regain its lead of the U.S. smartphone market following strong sales of the Galaxy S6. The South Korean company’s latest smartphone became the third best-selling smartphone in its first full month on sale, trailing only the iPhone 6 and the Galaxy S5.

apple-android-battle

Apple still dominates market share in the world’s richest countries. Photo: Tsahi Levent-Levi/Flickr CC

Are you rich? Do you live in one of the world’s richest countries? If you answered “yes” to both of these questions, guess what: you probably don’t have an Android phone.

A new report reveals that Android market share worldwide is almost directly correlated to how rich each market is. The richer the market, the lower the market share for Android. iOS market share is also related to wealth, except it’s polar opposite. So if you’re rich or in a rich country, odds are you own an iPhone instead.

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