T-Mobile CEO John Legere kicked off the company’s press event in New York City today with an aggressive yet entertaining onslaught against rival carriers. He called for the likes of AT&T, Verizon, and Sprint to “stop the bullshit” with traditional subsidy models, which T-Mobile has now abandoned in favor of its new “Uncarrier” plans.
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T-Mobile USA will finally start selling the iPhone and enforce its plan to eliminate subsidies in “three to four months,” according to the company’s chief executive, John Legere. It will be the first time T-Mobile has offered in the iPhone in the United States since the handset was first released launched in 2007.