Strong sales of the iPhone 5 have helped Apple grab more than a quarter of the global LTE device market last quarter, despite the handset’s short time on sale. The Cupertino company now commands 27% of the market share, while arch rival Samsung’s 40% share means it maintains the top spot for the seventh quarter in a row.

However, increasing competition from its rivals means Samsung’s share has quickly slipped by more than 10% from 50.9% in the previous quarter.