With iOS 8, Apple is bringing a multitude of exciting new features to iPhone and iPad. In some cases, Cupertino is playing catch-up as it tries to match what’s currently available in KitKat; in others, Apple’s next-generation mobile operating system is about to blast past the latest version of Android.

Android and iOS will secure a staggering 95 percent of smartphone market share between them in 2014, according to the latest research from IDC. While it’s strictly a two-horse race, Google’s platform is currently far out in front when it comes to number of users, with Android’s market share expected to reach 80.2 percent by the end of the year.

Google has a new Android update up its sleeve that will be announced this summer, but while Apple posts impressive upgrade percentages, Android fragmentation typically slows deployment of Google’s latest, greatest mobile OS.

Google has overtaken Apple as the world’s most valuable brand, according to a new survey.

As per Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple’s brand value fell by 20% in the past year to just under $148 billion, while Google’s value increased by 40% to $159 billion.

“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” says Benoit Tranzer, regional managing director of Millward Brown Europe. “All these activities send a very strong signal to consumers about the essence of Google.”

George Orwell once wrote that, “The war is not meant to be won, it is meant to be continuous.”

Yesterday we reported on the fact that Samsung and Apple were sitting down to negotiate an end to the ongoing litigation between the two companies — and unlike all the previous occasions, this time the plan was to make it stick.

Well, one day later, and talks between the two warring factions are reportedly breaking down — as lawyers from both sides express difficulty working with each other. What is seemingly particularly grinding gears in the Apple camp are statements made by Samsung’s top lawyer, referring to the protracted lawsuit as “Apple’s Vietnam” and Apple as “jihadist.”

Samsung was the elephant in the room following last week’s surprising news that Apple and Google/Motorola had come to a surprising agreement, in which both companies would agree to drop all ongoing litigation against the other.

Having spent the last few years waging bitter patent campaigns against each other in court, it seemed unlikely that Apple would be willing to afford similar treatment to Samsung.

Photo: Killian Bell/Cult of Android

Having sold half a million Galaxy Gear smartwatches already this year, Samsung has claimed a whopping 71 percent of the global smartwatch market. The South Korean company’s wearables, often branded a “flop” by critics, are taking advantage of the lack of competition to gain an early lead over incoming rivals.