So long, farewell, auf wiedersehen, goodbye.

Goodbye Google Reader, we hardly knew ye.

In an official post at the Google Reader blog and the Google blog, the search giant has announced today that it will retire Google Reader, a fantastic RSS service in its own right, shutting it down on July 1, 2013.

Google CEO, Larry Page, just announced that the godfather or Android, Andy Rubin, has decided to step away from Android and pursue other projects.

Rubin was a co-founder of Android Inc., which was eventually purchased by Google in 2005. As the Senior Vice President of Mobile and Digital Content at Google, Rubin has been responsible for turning Android into the most widely used mobile operating systems today.

If there were a flagship phone launching without 4G LTE capabilities, we’d be a little concerned. That’s why we’re not too surprised about EE’s latest announcement regarding the upcoming Samsung Galaxy S IV’s LTE support for its fast-growing 4G network.

It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

A new smartphone service launched today by the British Heart Foundation uses augmented reality to transform a packet of cigarettes into luxury items in an effort to help you quit smoking.

Using the Blippar app for Android and iOS, the service encourages you to “swap fags for swag” (“fag” is a British term for cigarette) by virtually transforming your cigarettes into other items you could afford if you didn’t spend your cash on smokes.