Samsung vows to make Galaxy S6 cheaper after disappointing earnings
Samsung has announced it will “adjust” its pricing for the Galaxy S6 and S6 edge in an effort to boost sales after confirming another disappointing quarter.
The South Korean company’s new profit fell 8 percent to 5.75 trillion won ($4.93 billion) year-on-year during Q2 2015, while sales fell 7 percent to 48.5 trillion won ($41.7 billion).
That’s a slight improvement over last quarter, but Samsung isn’t happy with the impact its new Galaxy S6 and S6 edge have had since they hit the market in April. A large marketing spend has been greeted by low shipments, and Samsung expects the struggle to continue into the second half of the year.
However, the company does have a plan that hopes to change that. It has new devices on the way in the Galaxy Note 5 and the Galaxy S6 edge+, and it plans to reduce the price of the Galaxy S6 and S6 edge to increase sales momentum.
Samsung did not confirm exactly how significant its reductions might be; we’ll have to wait for them to rollout to each market to find that out. But this is good news for those who have been thinking about picking up a Galaxy S6 or S6 edge, but haven’t quite splashed out just yet.
It’s somewhat surprising that the Galaxy S6 series has been a disappointment so far, given Samsung’s significant design overhaul and improved software. Both the S6 and S6 edge have received glowing reviews so far, with much of the praise attributed to their performance and cameras.
Samsung’s biggest challenge isn’t producing good devices, though; it’s beating Apple. The Cupertino company’s iPhone 6 and iPhone 6 Plus have been an incredible success since their introduction last September, and they’ve continued to make life hard for Apple’s rivals.