World’s first Google Shop opens its doors in London

Google takes on the Apple Store. Photo: Google

Google takes on the Apple Store. Photo: Google

The world’s first Google-branded store has today opened its doors in London.

Officially dubbed The Google Shop, it’s an Android lover’s alternative to the Apple Store, offering Android-powered phones and tablets, Chromecasts, and Chrome OS notebooks and desktops — as well as a variety of courses and events.

“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years,” said James Elias, Google’s U.K. marketing director, seemingly unaware of similar stores from Apple, Microsoft, Samsung, and others.

“With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.”


The Google Shop is situated inside the Currys PC World store on London’s Tottenham Court Road, and it won’t just sell you devices powered by Android and Chrome OS, but teach you how to use them as well.

Google will offer tutorials and demonstrations, as well as regular classes and events, The Telegraph reports. They won’t all be focused specifically on its own products and platforms, either; some will cover online security, and others will teach children the basics of coding.

The Google Shop will also house a “portal” that will allow you to explore Google Earth on a giant screen, a “Doodle Wall” where shoppers can paint their own Google logo, and a “Chromecast Pod” that will allows customers to watch Google Play movies and YouTube.