Motorola sold a record 10 million smartphones in Q3 2014
Motorola’s latest handsets continue to be an incredible success worldwide, helping the company sell more than 10 million handsets during the third quarter of 2014.
It’s a record for the Moto maker, which saw its revenue reach new highs during Q3. Lenovo, which acquired Motorola from Google last year, said it was able to beat investor expectations for smartphone sales, which were already more than doubled for this quarter.
Motorola has discovered a winning formula for its last two generations of Moto devices by combining great specifications with attractive design, fairly affordable price tags, and a near-pure Android operating system free from bloatware and nasty design changes.
As a result, its midrange Moto G has become its best-selling smartphone ever, while the flagship Moto X continues to become increasingly popular.
Lenovo, which purchased Motorola for $2.91 billion, saw its revenue increase 31 percent during the third quarter to $14.1 billion off the back of impressive smartphone sales. Its operating profit decreased slightly by 3 percent year-on-year to $325 million, but gross profit increased 54 percent to $2.1 billion.
Lenovo’s revenue in the Americas alone rose 88 percent year-on-year, accounting for 30 percent of the company’s total worldwide revenue. This is a huge improvement for the Chinese company, and it proves its acquisition of Motorola has helped it establish a better presence in the West.
Motorola’s smartphone sales are still dwarfed by Apple’s and Samsung’s — which both sold more than 70 million units last quarter — but record sales can’t be a bad thing no matter how you look at it.