Lenovo plans to push Motorola back into the tablet market

The Motorola Xoom, one of Motorola's first Android tablets. Image: Motorola

The Motorola Xoom, one of Motorola’s first Android tablets. Image: Motorola

Motorola may have chosen to bow out of the tablet market for the time being, but new owner Lenovo won’t let it rest for too long. The Chinese company reportedly has plans to launch new Android-powered slates under the Motorola brand in an effort to tackle competitors like Apple and Samsung in key markets.

Lenovo already has a tablet lineup of its own; it recently announced a new model — the Yoga Tablet 2 Pro — that was designed with the help of Lenovo product engineer Ashton Kutcher. However, the company doesn’t have a big presence in key markets like Europe or the U.S. — at least not when it comes to smartphones and tablets.

Launching brand new devices under the Motorola brand, then, could help Lenovo compete against established tablet makers like Apple, Samsung, and Google — particularly if those devices are as well though out as more recent Motorola products like the Moto X and the Moto G.

But now’s not exactly a great time to enter the tablet market. Growth has slowed to just 12.4 percent over the past year, and even Apple’s incredibly successful iPad isn’t selling anywhere near as well as it once was. It could be beneficial for Lenovo to wait until things pick up again.

Right now, the company doesn’t have a schedule in mind for a Motorola tablet launch, according to China Times, so it’s unlikely we’ll see anything soon anyway. After all, it has been building the recently released Moto X and Moto G, as well as Google’s upcoming Nexus 6.