Samsung to team up with Under Armour for yet more wearables


The wearables market is still in its infancy right now, and yet Samsung has already flooded it with five Gear-branded watches over the past nine months. You can bet they’ll be plenty more to come before the end of the year, too, with claims the South Korean company is teaming up with Under Armour to make more fitness-focused devices.

Korean news agency Yonhap reports that Samsung is looking to “join hands” with the American sports clothing firm to expand its already major presence in the wearables market. Lee Jay-yong, vice chairman and probable future heir of Samsung, has already met with Under Armour CEO Kevin Plank to discuss collaboration opportunities, sources claim.

This is certainly not a guarantee that the two will indeed work together to produce new wearables, but it is a partnership that would make a lot of sense. Under Armour’s performance tracking technology would likely be a great match for Samsung’s hardware, and both are well-established brands in their own industries.

Apple, one of Samsung’s biggest rivals, has already announced a partnership with Nike that will likely see FuelBand fitness tracking technology integrated into the much-anticipated iWatch.

Health and fitness seem like ideal avenues of growth for both Apple and Samsung now that the smartphone and tablet markets are becoming increasingly saturated. Fitness tracking devices have grown in popularity in recent years, and it seems there’s still plenty of innovation still to come in these fields.