HTC Revenue Continued To Crash In February
HTC today reported its unaudited financial figures for February, and they don’t make for pleasant reading for fans of the Taiwanese company. Revenue continued to tank, dropping a massive 36.45 percent from the same period last year to NT$7.22 billion ($238.4 million).
That’s a 25.29 percent decrease since this January, and it’s going to make 2014 a very difficult year for HTC. The company will now be relying on its new midrange Desire handsets and the upcoming flagship HTC One even more. It needs to earn at least NT$17.1 billion in March alone if it is to reach its NT$34-36 billion revenue prediction for the first quarter of the year.
HTC’s total revenue for 2014 so far, which includes only the first two months of the year, is NT$16.89 billion. That’s down 37.20 percent from the NT$26.9 billion in revenue it had already raked in at the same time last year — despite the launch of several high-end smartphones that have been widely praised by fans and pundits.
It’s a problem HTC knows all too well; it makes terrific smartphones with excellent build quality, and its Sense user interface is widely regarded as the best third-party Android UI there is — and yet it still cannot mount any kind of threat against Samsung’s immensely successful Galaxy family.
Here’s to hoping that can change this month when HTC announces its “All New HTC One” in New York City.