EE Bringing The LG G Flex To The U.K. This Week


EE has today announced that it is bringing the LG G Flex to the United Kingdom this Friday, December 20. The device will be available exclusively through select EE stores, but you won’t actually be able to buy it until February.

“EE is offering technology fans the opportunity to get hands-on with the innovative handset over the Christmas period in 10 stores across the UK,” the company said today. “Customers will be able to experience the smooth curvature of the device, as well as the innovative user experience (UX) features that make the LG G Flex one of the most ground-breaking devices of 2013.”

Those 10 stores include:

  • London — Westfield Shopping Centre, Stratford
  • London — Westfield Shopping Center, White City
  • London — Oxford Street
  • Kent — Bluewater Shopping Centre
  • Nottingham — Clumber Street
  • Manchester — The Trafford Centre
  • Brighton — Western Road
  • Cambridge — Lions Yard
  • Merry Hill — The Merryhill Centre
  • Sheffield — Meadowhall Centre

So, EE will let you play with the LG G Flex, but you won’t actually be able to buy one until the carrier puts it on sale in February. A more specific release date hasn’t yet been announced, neither has pricing, but we’ll hear more nearer the time.

The G Flex is LG’s first smartphone with a curved-glass display and self-healing technology that allows its back panel to absorb minor scuffs and scratches. It boasts a quad-core Snapdragon 800 processor, 2GB of RAM, and a 13-megapixel camera with optical image stabilization.